The Grass Is Always Greener: Nutriblade

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An exciting new category grows, and a disruptive brand is taking control of something that has been a staple of Asian cultures for thousands of years. Wheatgrass, a frequently ordered ‘super-food’ at juice bars all over the country, gets a new cpg marketing direction and leadership group.

Over the last 6 months, we have been working on accelerating the brand position of what is to become one of the biggest disruptions to the juicing and beverage industry in years.

CVS, WholeFoods, and many more distribution channels have seen the magic that is being created, and the latest release of the new “Wheatgrass Shot” (pictured below) brings together the new wave of convenience in both product distribution, as well as direct-2-consumer digital.

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With the unveil of the new corporate identity, nutriblade and Eventige have accelerated not only a product line, but an entire category of healthy beverages that serve a purpose greater than the benefits contained within.

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Connecting customers with cpg marketing that influences their quality of life, is already an amazing story to tell; but at the end of the day we joined forces to apply a unified vision on organic products, and what they represent to our community.

As we continue to evolve, our customers are also; and understanding the trends in the organic space is the key to influencing future growth potential. Our focus is on developing brands that are doing the right thing; helping people enjoy a better quality of life through the products and services they deliver.


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