Using Google Trends to Drive Traffic to Your Site

SEO_Agency_NYC

Expose With Google Trends

One way to bring quick exposure to your site is to capitalize on what’s hot at the moment and create content around that topic. While this tactic doesn’t have the ability to consistently bring in traffic like an evergreen article, it can give you a serious boost for a few days. There are also potential long-term implications because many visitors will often end up returning to check out other content on your site. Perhaps the most powerful tool for deciding what to base your content around is Google Trends. Here is how the process works and why it can be so advantageous.


Hot Trends

To begin, you will need to go to Google Hot Trends to see what the most popular searches of the day are. This will show you how many searches each topic has recently received and provide you with a couple of relevant news articles. You will then need to go through the list until you find something that’s relevant to your niche. To increase your odds of success, it’s smart to check it late at night or relatively early in the morning so you can get a head start on the competition. Otherwise, it can be difficult to rank well if you wait too long.

Choosing Keywords

Once you have a topic in mind, you will need to choose the optimal keywords. To do so, it’s ideal to use the Google Keyword Tool or some other platform that shows you information like volume of searches and competition. After you have found a keyword with a considerable volume of searches and minimal competition, you can create your content based around that keyword. Just follow the same SEO principles that you normally would.

The Benefits

Since the Internet and news trends are constantly changing, it’s unlikely that this technique will bring you long-term, sustainable traffic from your content. However, it can still be beneficial in a few ways. First, you will often see an immediate spike in traffic that can bring some serious exposure to your website. This means that you will have the chance to connect with many people from your target audience. Consequently, this can lead to an increase in short-term sales, especially if you place links to your products or services within the body of content.

Second, this can lead to visitors returning to your site. Assuming that your content is high quality, this should impress many visitors and can serve as a building block for the future. Even if the volume of traffic for that particular article dramatically declines after a few days, many people will know about your site and what your business offers. As a result, you can expect a decent number of people to explore your site further and potentially share it with others.

Finally, this can help your business build brand equity in a convenient and cost-effective manner. By continually implementing this strategy, you can be found organically and eventually become a cornerstone in your industry.

Have you ever utilized Google Trends in your marketing campaign? If so, what were the results?


Editorial credit: Yeamake / Shutterstock.com

You've come down this far for a reason.